Branding illustrations for Uniqlo UTme！Museum for All.
Uniqlo has always collaborated with major museums around the world on illustration projects, developing museum-themed UT collections. As a Chinese artist, I drew inspiration from three bronze artifacts of the Shanghai Museum and designed various patterns for Uniqlo's flagship product - UT, giving the three bronze relics of the Shanghai Museum a new visual language; at the same time, this also re-empowered the Chinese cultural relics from thousands of years ago. During the design process, balancing the rigorous historical background of the relics with modern design was a major challenge. The products designed this time are sold in 12 cities in China including Shanghai, Beijing, Chengdu, and Shenzhen, and special exhibitions featuring the artist and the UT creative team were held twice at the Shanghai Museum in 2024 and 2025.
Client:Uniqlo|2024|wear
Jazz Stamp | Within a Small Frame Collect the Pulse of Jazz.
Within a Small Frame, Collect the Pulse of Jazz.
For this release, JZ Club adopts a minimalist graphic design approach, transforming ten jazz classics that resonate deep within the soul into a set of visually vibrant compositions.
This stamp series eschews complexity, instead capturing the unique spirit of each composition through high-saturation color blocks and fluid geometric lines. Bold color contrasts embody the free-spirited essence of jazz, as well as the passion and romance that bloom in love. Jazz Spectrum seeks to create a dialogue between contemporary aesthetics and the soul of jazz, with each stamp serving as a visual love letter dedicated to music and affection. Carry this miniature work of art with you, and let the colors and melodies of jazz illuminate every corner of your life.
Client:Jazz Music|2025|Products
Character illustration design|Apocalypse of the Future
“Apocalypse of the Future” is the artist’s graduate thesis project, realized over nearly a year of intensive creation and completed in June 2024. The work features 72 distinct characters, each with their own personality and symbolic energy. The narratives behind these characters have been compiled into a book, Apocalypse of the Future, which accompanies the characters for divination purposes. The series continues to expand, with new characters being added over time.
By the end of 2024, this body of work was exhibited in Nanjing, Shanghai’s largest commercial district, and quickly gained mediaattention, being featured in Vogue China and Elle China.
Prior to the design process, the artist conducted extensive research on graphic design works from the Futurist movement, including posters and book bindings. Italian Futurism, an early twentieth-century modernist movement, encompassed painting, advertising, theater, architecture, and more. Futurist design often featured highly experimental character figures created for theatrical performances. These figures, as individual units, not only exemplify the avant-garde experimental style of Futurism but also offer a unique visual language open to interpretation.Inspired by this, the artist chose character design as a medium to explore Futurist aesthetics, creating 72 uniquely styled characters as experimental vessels for graphic symbolism. The project is ongoing, with the series continuing to evolve and expand as a living exploration of form and visual language.
Graduation works|2024|Character design
Branding illustration for Pernod Richard SIP Cocktail Fesitival
The SIP Cocktail Festival, hosted by Pernod Ricard, one of the world’s largest and most influential spirits groups, was held on the iconic Bund in Shanghai.The event brought together renowned bars from across the globe, and the key visual is therefore filled with cocktails of diverse flavors alongside bartenders from different cultural backgrounds. To embody the festival’s spirit of celebration, youthfulness, and bold creativity, the overall composition employs vibrant, high-contrast color combinations.
Key Visual Illustration for Le Paris Cafe Festival—Meet China 2026
Bonjour! Paris.KV for the China Pavilion at the Meet China Coffee Festival 2026 in Paris.Following the 2025 Meet China Coffee Festival in Lujiazui and its London edition, a new poster was created for the festival’s Paris chapter. The design centers on a suitcase as the primary visual element, with the logos of participating brands represented as travel stickers. This playful approach reflects the unique and whimsical journey of Meet China Coffee on this international trip.
Client：Shanghai Meet China Coffee Group|2026|Drinks
Creative illustration for Hyundai social media campaigns
Produced an online promotional campaign for Hyundai’s new vehicle model, the Palisade, for its Spring 2025 launch at the Shanghai Auto Show.Under the theme “GO! Exploring a City Journey in Shanghai,” the project depicts an intimate family traveling together in Hyundai’s latest Palisade SUV, discovering and enjoying the city across a series of urban scenes. As Shanghai continues to rise as a global travel destination, the campaign reflects the growing trend of Korean travelers choosing the city as a preferred destination, aligning lifestyle storytelling with contemporary mobility and tourism culture.
Client: Hyundai Korea|2025|Social Media
Branding illustration Remy Martin Sazerac Guide Book
Final cocktail menu created for the Rémy Martin 2020 China Regional Competition.The project included four original illustrations and the overall cocktail menu design, showcasing different glassware and presentation styles for each cocktail. Among them, the signature drink was the Sazerac, a classic cocktail originating in the late 19th century. Therefore, a vintage and minimalist visual approach was adopted to convey the character and heritage of this iconic drink.
Social campaign for Mercedes-Benz 2023 CNY gift box
At the end of each year, Mercedes-Benz presents an exclusive New Year gift set to its Mercedes-AMG owners. In this commission, the artist was responsible for the visual design of the interior components of the gift box. Drawing upon signature AMG elements—such as tires and body details—the artist enlarged and anthropomorphized selected items within the set, creating a vivid and playful composition that underscores both the uniqueness of the curated gifts and their symbolic significance.
Responding to the brand’s direction, the imagery adopts a more realistic and relaxed visual language, with an emphasis on the softness and warmth of cloud-like forms. This approach marks a subtle departure from the artist’s established style, representing an exploratory shift and a deliberate expansion of their visual vocabulary.