Social campaign forMercedes-Benz 2023 CNY gift box
Client
Mercedes-Benz2023
Car
At the end of each year, Mercedes-Benz presents an exclusive New Year gift set to its Mercedes-AMG owners. In this commission, the artist was responsible for the visual design of the interior components of the gift box. Drawing upon signature AMG elements—such as tires and body details—the artist enlarged and anthropomorphized selected items within the set, creating a vivid and playful composition that underscores both the uniqueness of the curated gifts and their symbolic significance.
Responding to the brand’s direction, the imagery adopts a more realistic and relaxed visual language, with an emphasis on the softness and warmth of cloud-like forms. This approach marks a subtle departure from the artist’s established style, representing an exploratory shift and a deliberate expansion of their visual vocabulary.